短视频营销英文摘要及翻译
In the rapidly evolving digital landscape, short video marketing has emerged as a powerful tool for brands to engage with their audience. This concise form of content leverages the attention span of viewers and provides a dynamic platform for storytelling and brand promotion. Below is an abstract on short video marketing, followed by its translation.
Abstract:
Short video marketing harnesses the immense potential of social media platforms to deliver concise, engaging, and impactful content to a broad audience. With the average attention span decreasing, these brief clips have become the go-to format for capturing consumer interest. Brands utilize short videos to showcase products, share company culture, and create interactive experiences that resonate with viewers. The integration of features like live filters, stickers, and music enhances the appeal and shareability of these videos. Moreover, the use of data analytics allows marketers to tailor their content to specific demographics, ensuring higher engagement rates and conversion rates. Short video marketing is not just a trend but a strategic approach that continues to redefine the digital marketing landscape.
Translation:
短视频营销利用社交媒体平台的巨大潜力，向广大观众传递简洁、引人入胜且具有影响力的内容。随着平均注意力的缩短，这些简短的片段已经成为吸引消费者兴趣的首选格式。品牌利用短视频展示产品、分享企业文化，并创造与观众产生共鸣的互动体验。通过集成实时滤镜、贴纸和音乐等功能，这些视频的吸引力和可分享性得到增强。此外，利用数据分析，营销人员可以针对特定人群定制内容，确保更高的参与率和转化率。短视频营销不仅仅是一种趋势，而是一种继续重塑数字营销格局的战略方法。
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